LG’s new advert isn’t just extremely sexist – it also makes fun of domestic abuse

Mobile companies, like much of the tech world, have a history of occasional sexism.

But depicting an abusive relationship in a light-hearted fashion?

That’s a new low.

The woman in this advert physically abusive and controlling, disregarding her boyfriend’s rights at every turn.

It’s laughed off – as is the man’s stereotypical promiscuity. Check it out:

Src: LG Mobile Global