In most societies students are looked upon as nuisance nitwits, but there’s something quite alluring about a clever advertising campaign, saddled with a public call for help.
Well that’s exactly the angle the Central St.Martins students have adopted in their quest to advertise their pop-up shop ‘Worth’.
The idea is that users share the Worth page across social media in order to bring down the 1 million pounds starting figure.
The one million pounds is the value given to each product, with there being 940 products and 94 students in total.
By all accounts the students are clearly succeeding in their advertising mission, as to date their total fund stands at £199,139.
Check out their progress by clicking this here link